Sociable

Wednesday, 28 January 2009

The Best Design of 2008 | Part 2

Drum roll please....

Best Ambient Media Advertising...
Click image for large view.
Title: IMPOSSIBLE HUDDLE
Advertiser/Client: ADIDAS
Media/Advertising Agency, City:
TBWAGERMANY (180TBWA), Berlin
Country: GERMANY

Strategy:
Don‘t merely show pictures of famous football players. Bring the footballers closer to the fans and the fans closer to them. Let each fan feel like a fly on the wall, as the tension reaches a crescendo, just seconds before the beginning of the match.
They created a 17 m high, 33 m wide, 3 dimensional 11 man huddle featuring the best players of the tournament in Switzerland‘s most frequented location: the Zurich main train station. A 14 tonne place of pilgrimage that was 10 times larger than the wax figures on display at Madame Tussaud‘s in London, Hollywood or Berlin. But every bit as detailed. During the European Championships, the Huddle evolved into a landmark where fans of all nations took millions of pictures and films and celebrated their passion for the game. The Swiss rail authority reported an estimated overall audience of over 13 million people over the course of the three weeks. The Impossible Huddle was launched live on N24, a European news network, and was on major stations throughout the continent within hours. Major news titles such as BBC, Financial Times, Die Welt, Gazetta dello Sport, Le Parisien and NRC Handelsblad featured it on their front pages or online editions. Online communities such as facebook and youtube featured groups and posts honouring the Huddle, as well as user-generated short films inspired by it. And one week before the final, the press declared adidas the winning sports brand of the UEFA EURO 2008. Recognized by 30 % of the audience, as compared with 12 % for competitors, they reported an increase of 50 % in the football apparel sales, earning them an estimated 15 % added market share!


Best Magazine Cover...
The June/July cover of Interview was inspired by the fact that the issue was dedicated to the magazine’s founder, Andy Warhol, who would have been 80 years old in August of that year. The magazine chose designer Marc Jacobs as the cover subject because of what he represents: someone creative who, with his work, his collaborations, and his perpetual inventiveness has come to blur the boundaries of art and business in his field, much like Warhol. Co-editorial Director Fabien Baron, photographer Mikael Jansson and stylist Katie Grand worked to design a cover that would not only feel contemporary, but also articulate ideas about Andy’s influence on the culture in a visceral way. The results were poignantly, brilliantly—and appropriately—pop.


Best Mobile Phone Design & Gadget...
The iPod Touch has already been featured in our blog. But the iPhone needs it credit!
Here is what Apple says about the product:
Phone, iPod, Internet, and more.
The iPhone 3G with fast 3G wireless technology, GPS mapping, support for enterprise features like Microsoft Exchange, and the new App Store, iPhone 3G puts even more features at your fingertips. And like the original iPhone, it combines three products in one — a revolutionary phone, a widescreen iPod, and a breakthrough Internet device with rich HTML email and a desktop-class web browser. iPhone 3G. It redefines what a mobile phone can do — again.

Best Television Advert...

A truly well produced, creative, eye catching advert for 2008
created by Bartle Bogle Hegarty (BBH)


Best T-Shirt Design...
A great use of colour, new and old, with a unique creative flair. Click image for further details.

Keep Creative,

James