As I company we currently don't use Twitter. We're based in Palma de Mallorca, Spain. I know Twitter is extremely popular with companies in the US, but can it help us in Europe? It is very important for companies to be part of the social network scene, but with the likes of Facebook and others, do we really need Twitter? What do you think? Would you like to find out about special offers, deals and current work from us on Twitter?
Yes your eyes don't deceive you. It is Verdana! I know what you’re thinking... Isn't that a web font? Yes of course it is. IKEA have changed their font from a custom Futura to Verdana for 2010!So why have they used such a typeface?
"It's more efficient and cost-effective," says IKEA spokeswoman Monika Gocic. "Plus, it's a simple, modern-looking typeface." Freely distributed by Microsoft, the typeface allows IKEA to use the same font in all countries and with many alphabets.
Basically they have sacrificed style and gone cheap! The very thing that catapulted IKEA's success (elegance and style at an affordable cost, bringing beauty to the masses) they have thrown away and lost a major part of their brand and identity.
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