Canal+ "Closet"

A great commercial we saw on youtube!

Keep Creative,

James

Something I just had to share!

I found a shorter version of this a while back now, and now I have just found the complete version on YouTube. It is one of my personal favorite music YouTube videos of all time. INCREDIBLE!


Here's the link if you are having trouble viewing it:
http://www.youtube.com/watch?v=9zk0HFG5mDw

Keep Creative,

James

Art & Copy - Must see!

Great film documentry, title quite self explanatory!



Keep Creative,

James

Who uses Twitter?

As I company we currently don't use Twitter. We're based in Palma de Mallorca, Spain. I know Twitter is extremely popular with companies in the US, but can it help us in Europe? It is very important for companies to be part of the social network scene, but with the likes of Facebook and others, do we really need Twitter? What do you think? Would you like to find out about special offers, deals and current work from us on Twitter?

Keep Creative,

James

What the fonts up with IKEA!?

Yes your eyes don't deceive you. It is Verdana! I know what you’re thinking... Isn't that a web font? Yes of course it is. IKEA have changed their font from a custom Futura to Verdana for 2010!
Verdana was invented by Microsoft, and was intended to be used on a screen. It has open, wide letterforms with lots of space between characters to aid legibility at small sizes on screen. The font is a simplified "dumb-down" typeface.
To say the least when this font isn't used for screen it is ugly! Very ugly. Especially when enlarged. It is clumsy and lacks sophistication!

So why have they used such a typeface?
"It's more efficient and cost-effective," says IKEA spokeswoman Monika Gocic. "Plus, it's a simple, modern-looking typeface." Freely distributed by Microsoft, the typeface allows IKEA to use the same font in all countries and with many alphabets.
Basically they have sacrificed style and gone cheap! The very thing that catapulted IKEA's success (elegance and style at an affordable cost, bringing beauty to the masses) they have thrown away and lost a major part of their brand and identity.

Well lets all hope the big-wigs up in IKEA Towers have a good long re-think about what font they decide to use!

Keep Creative,

James