Top 5 TV Ads of the 21st Century.

Ok, well, as we are getting into the slow part of our business year I thought I would highlight Imprenta Pronto's TOP 5!
While I was casually surfing YouTube I came across the Cadbury's Gorilla Ad. Being based in Spain, some of my colleagues hadn't seen the ad, so after showing it to them and when we got our breath back after laughing so hard, we started to talk about some of our favourite TV ads. Hence this week's entry!
Working our way up...

No.5 Guinness. Evolution. AMV BBDO.

There are so many great beer advertisements these days, but one of our favorites has to be Guinness' "Good things come to those who wait". Unexpected, fun and puts Guinness at the top of evolution. Fantastic!

No.4 Sony Bravia. Bouncy Balls. Fallon London

It was hard to choose which Sony Bravia advert to use, but in the end we decided to choose the bouncy ball ad! Purely for its simplicity and calming wonder, which engages the audience brilliantly. We'll let the ad speak for itself.

No.3 Honda. Cog "everything works".
Wieden+Kennedy. London

This ad hits the number 3 spot because of its captivating filmography, beautifully told.
It is important that you know there are no computer graphics or digital tricks in the film. Everything you see really happened in real time exactly as you see it.
The film took 606 takes. On the first 605 takes something, usually very minor, didn't work. They would then have to set the whole thing up again.
The crew spent weeks shooting night and day. The film cost six million dollars and took three months to complete including a full engineering of the Cog sequence.
When the ad was pitched to senior executives, they signed off on it immediately without any hesitation — including the costs. When it was shown to Honda executives, they liked it and commented on how amazing computer graphics had got. They couldn't believe it was for real.

No.2 PlayStation. Mental Wealth. TBWA London
This ad has always been a personal favorite of mine. It captivates the audience while at the same time leaving them with so many questions.

Making an alien reality frighteningly believable, this ad was shot on a Sony DV (that's Digital Video, not film) camera. It grabs us, sits us down in an interrogation room and has us watch this charming, pig-tailed girl with eerily human/inhuman facial features advise us about our own destiny.
The girl is thrust upon you by what's around her: a glaring, overhead fluorescent light, white walls with exposed electric piping, and again, the realism of video.
Mental Wealth actually had eight different versions for different countries.
Copy
Let me tell you what bugs me of the human endeavor
I've never been a human in question, have you?
Mankind went to the moon
I don't even know where Grimsby is
Forget progress by proxy
Land on your own moon
It's no longer about what they can achieve, out there on your behalf
But what we can experience
Up here and of our own time
And it's called mental wealth
(Laughter)

Tagline
Do not underestimate the power of Playstation

And if you wondered what she actually looked like...

No.1 Cadbury's Gorrilla Ad. Fallon London

Put simply, this is fantastic! This ad is a great example of utilising today's means of viral communication, with the likes of YouTube and other forums. The ad has spread contagiously, evoking many reactions which people can't help showing. The advert has made the brand awareness grow on a massive level! And for that reason, and the fact that it can't help but make you smile, it's our number one.
The advert has its own dedicated site which is a 'must see'. http://www.aglassandahalffullproductions.com/
The site also shows the advert's best "re-mixes" that people have done and sent in.

Well, we hope you enjoyed the adverts as much as we did. Don't forget to check out imprentapronto.com for all your design, web and print needs.

Keep Creative,

James